Social Imagination as Design Energy
The most advanced design energy we have to unlock potential of connected world is social imagination.
Unlocking potential of connected world is not about making more things talk to each other, but about intentionally investigating what do we want them to talk about?
We need better relations with each other and with the world around. Connected world awakens our participatory sensibility through relational potential of connected objects and systems.
There is a surplus of social possibility to any object or system that is not revealed by existing interaction patterns.
We see these patterns and relations as always open and becoming. Collaborative openness inherent to each moment of connected experience is an opportunity to start putting this world back together in more equitable and resilient ways.
Our process sees values and ethics as both a lens of its own and a site for design inquiry and intervention.
We engage social imagination to intentionally re-prioritize values, goals, and intentions organizing and informing design of objects and systems, experience patterns, interfaces, form factors, and behavioral scripts.
Our design intentionally investigates how objects can act as disarming instigators of embodied social values and relations.
Imagination lets us see our relationship with technology and human experience as open and always becoming.
An emergent techno-social situation with surplus of social possibility to foster meaningful relations with people, objects, and the world around.
Imagination is the most advanced design process we have.