The most advanced design tool we have is our imagination
Design is about creating new possibilities.
Future is part of design context.
We use imagination as design process for seeking new forms of our relationship with technology and each other, making new possibilities persistent driver for our design process.
We see connected world as a place full of potential for surprise, imagination and creativity, which is inherent in the openness of each moment of connected experience.
With our partners at Ford Mobility Research we are interested in designing experiences that inspire new expectations.
Together we are architecting innovation in techno-social context, making room for more possibilities of how connected vehicle can become active participant in shared experiences.
Partnering with Ford Product Development we are designing novel experiential narratives to unlock participatory potential of connected world, recasting connected vehicles, objects, systems and services as adaptive companions engaged in social context, inviting new relations, and new, tangible human experiences.