Learning by imagining
We are in a moment when we need to continue learning new things and new ways how to put this world back together, in equitable and resilient ways.
We need more learning by imagining that things could be different when we re-prioritize human values and intentions embedded in objects, technology, material and social context.
Intentionally engaging in design transformation processes requires social imagination.
It’s why values and ethics become not only a critical lens during our design inquiry but also a site for design intervention and a path for making room for more possibilities.
Imagination is a path to empathetic threshold, linking tangible and emotional detail with conceptual meaning in an open construction of meaningful experience situations.
Imagination is an antidote to formulas, preconceptions and givens that can keep design process trapped in conformity of comfortable to follow conventions.
Our studio embraces imagination as capacity and process to gain insight that transforms our way of understanding the world.Imagination is a strategic design tool for new organization of meaning.
Imagination lets us see our relation with technology and human experience as open and always becoming: A techno-social situation with surplus of social possibilities to foster meaningful relations with the world around.
Imagination is the most advanced design process we have.