Social imagination

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Social imagination

Social imagination offers a disruptive perspective, a new organization of meaning, revealing new possibilities, roles, and relations through which products or systems can actively participate in shared human experience.
 
We apply imagination as strategic, transformative energy to reframe design situations toward the human dimension, seeking meaning in the new context of needs, values, and relations.
 
Social imagination is the most advanced design process we have to start putting this world back together in equitable and resilient ways.

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