Software Defined Vehicle

Experience & Service Innovation Platform

The service-centric, modular architecture of SDV designates vehicles as adaptive assets, always on and open for external collaborations.

We envision always-on technology, like Software Defined Vehicle, as adaptive asset that engage with external ecosystems. This platform is capable to resonate, being present and making connections, composing relations, and inviting new services.

Through emotionally resonant experiences, it not only offers value, but also reveals meaning, purpose and the "why" behind our actions. By inviting moments of awareness of our emotions and relations in techno-social situation, we can create unexpected harmonies making everyday experience vibrant and meaningful.

Connected vehicle architecture represents a new model of collaboration between people and technology that unlocks the potential of technology to participate in human relations beyond automating isolated tasks.

Designing experiences for adaptive technology of Software Defined Vehicle is about investigating how architecture makes room for new, compelling human experiences and new services that can meaningfully differentiate what otherwise would be a conventional function.