Walk_with_me
Inviting unexpected harmonies - unlocking collective intelligence and participatory potential of connected vehicle platform.
Designing new forms of social presence of connected vehicle in everyday moments of social practice.
How Connected Vehicle become adaptive experience platform, starting to participate in unfolding techno-social situations?
Collective intelligence of our vehicles becomes a dynamic, collaborative community asset, inviting disarming moments of unexpected harmony and meaningful unexpectedness.
Imagine a world where, in a dark garage, parking lot or street at night, a person walks…
As you are walking you start to realize that some of the parked vehicles turn on lights, spreading gentle glows… you start to realize that these glows are inspired by human proximity and movement.
Vehicles turn on de-coupled light units, for human proximity and movement. The walking paths illuminate in collaboration with humans & vehicles, creating living patterns, pulsing energy of the connected and collaborative city.
Human paths illuminated in collaboration with our cars inviting moments of serendipitous experience and unexpected harmonies…
… creating pulsing energy of the connected world. Both people and the lightening system of our cars have agency for taking the first step, and this provides openings for serendipitous moments of shared experience, that moves beyond the expected.
ML/AI algorithms could further the experience and facilitate infinite openings for gentle, and barely perceptible moments and scenarios.
“Walk with me” demonstrates how Software Defined Vehicle can become an experience platform capable to resonate, being present and making connections, composing relations, and inviting new experiences and services.
Through emotionally resonant experiences, Connected Vehicle become an adaptive asset engaging with external ecosystems.
By inviting moments of awareness of our emotions and relations in techno-social situation, we can create unexpected harmonies making everyday experience vibrant and meaningful.
“Walk with me” moves beyond the one-to-one relation, intentionally expanding “phone as a key” vocabulary, into welcoming every* pedestrian gesture, of gently lightening their path, using thoughtfully modulated, and directionally engaged, de-coupled LED light units.
“Walk with me” reframes “phone as a key” from narrow feature /akin to last century remote control dressed up as a smart phone/, into open and welcoming techno-social situation, open to all *connected car brand family. Gently lighting up pedestrian’s path is a simple courtesy gesture on behalf of the connected vehicle brand. A distinctive and proactive experience of CV technology, a welcoming human moment, connecting CV vehicles not just to one owner but to every member of CV family.
Connected experience is expanding:
from one2one to V2X /vehicle to everything/
X - isn’t only technological infrastructure, but also social practice
Modular, adaptive, service-driven SDV architecture:
context and a vehicle as a resource
Our experience demonstrates how Software Defined Vehicle is starting to participate in new, unfolding techno-social situations redefining the ownership experience as an adaptive entity, an open structure, engaging in a search for possibilities.
Walk with me articulates how Software Defined Vehicle Architecture represents a new model of collaboration between people and technology that unlocks the potential of technology to participate in human relations.
Environment: social, technological, and material context is not a passive background but an active resource and perception of persistent possibilities for action, new experiences, relations, and services.
The computational elements are a cloud of resources ready to be distributed and assigned to tasks or on-demand, inviting resonance, new experiences and services.
Our goal is to offer means to produce relational settings of belonging, making place significant through possibilities of unexpected encounters. We are also interested in how technology can participate in mobility as social practice. We want to offer different levels of participation that can be found within a community. Ultimately expanding ways how people and connected vehicles can co-participate in experience and opening a new, modular service oriented platform.
Impact:
A US patent was granted, and several joint patent disclosures are pending.
A new model of collaboration between experience designers & software engineers at formative stages of tech architecture development to inspire new services, new human experiences, and new expectations (experience innovation + product innovation).
Influence tech architecture and showcase possibilities for Ford's future Fully Networked Vehicle (FNV).
Expand the role product or system can play in human experience around human intentions, goals, and values beyond the narrow focus on obvious tasks.
Uncover new principles for designing the human experience of technology by proposing influential experience narratives (use cases).