There is always a surplus of social possibility in any situation and object not revealed by current interaction patterns.

In the connected world, objects have unrealized potential to invite novel experiential narratives and behavioral scripts emerging directly through product use in an everyday context.

Adaptive technology of the connected world can transform space into a shared field for transient social encounters and relations, recasting products as active participants of shared experience.

Surplus of social possibility is about unlocking the potential for new relations, using the design process to investigate how objects can act as disarming instigators of embodied social values and relationships.

We live in an anxious era when our humanness is worn down. We live in an increasingly mute world, a culture of the lowered gaze, and our openness, curiosity, and resonance are numbed.

The vibrant human experience is not about exerting mechanical control over things but resonating with them, making them respond to us, and responding to them in our ongoing pursuit of harmony.

Resonance is about being present and open to relations with the world. A kind of balance and harmony with which you positively relate to the world amid the anxiety or flat monotony you may find around.

Designing for resonance is about intentionally composing moments of mutual, transformative, and affecting encounters throughout the adaptive techno-social ecosystems. We see people, products, and technology as instruments participating in composing, conducting, and performing in our quest for harmony.

Techno-social situation is an experience design space where technology starts to participate in the context of social relations, beyond isolated tasks, inviting moments of meaning and purpose to everyday context.

Techno-social situation is a design perspective that focuses on human goals, values, intentions, and context, as an active resource for designing how technology participates in human experience.

Techno-social situation perspective invites a view of the world as an open, emergent place where every person and thing is always in a dynamic process of becoming, involved in fluid relations, and always open to new possibilities and to what’s next.

Techno-social situation is about technology and design, intentionally making room for new, compelling human experiences that can differentiate what otherwise would be a conventional function.

The essence of always-on, adaptive digital objects and systems is less about automating tasks or exerting control but more about expanding possibilities of how people and technology can co-participate in experience.

Adaptive technology has the ability to resonate and harmonize with our intentions and emotions. This opens up new opportunities for experience design to expand expressive interaction space, inviting new forms of emotional resonance that are closer to how we make sense of the situation and relate to one another and the world around us through expressions, impressions, and influence.

Expressions better convey the inner states of always-on technology and its essential properties, provide context for interpretations, generate expectations, and resonate with our intentions and emotions.

We interact with digital objects that are less like passive tools and more like networked, always-on, responsive entities, receiving input from the world around them, not just from the single user.

Adaptive always-on technology becomes more than a tool; it becomes our companion and active participant in techno-social situation.

Technology as a companion helps us engage with possible human goals of experience, not just with instrumental tasks and functions.

Adaptive companions will not only facilitate tasks in techno-social situation but also learn to adapt to human dimensions by supporting our emotional and ethical response to a situation.

Experience with technology as a companion is about helping us find our unique view of the situation, showing us new aspects of reality, intentionally revealing unseen or taken for granted qualities, inviting new relations, new services and moments of emotional awareness.

We are in a moment when we need to continue learning by imagining that things could be different when we re-prioritize human values and intentions embedded in objects, technology, and social context.

Designing experiences for/with ML & generative AI needs imagination as strategically transformative energy to reframe design situation toward the human dimension, seeking meaning in the fresh context of needs and values. Intentionally engaging in transformation requires social imagination. Social imagination offers a disruptive perspective, a new organization of meaning, revealing new possibilities through which products/systems can actively participate in shared human experience.

We see imagination as a path to the empathetic threshold, linking tangible and emotional detail with conceptual meaning in an open construction of meaningful experience: Imagination is the most advanced design process we have.